dawntown
...it sticks between the teeth of the mind...Tuesday, May 29, 2007
Repetition
In addition to his famous quip guaranteeing us all the right to 15 minutes of fame, Warhol opined that "repetition adds up to reputation". Reputation now comes only from repetition. It is not pious nostalgia to point out that we are evacuating our values of meaning: reputation once meant character; fame once meant honour. The old studio system was no slouch at exploitation, but Hollywood once made movie stars by creating franchises out of personality; now it creates franchises out of spin-offs. We live in a world of derivatives, and Warhol's many Marilyns helped get us there. The price we continue to pay for them is not really £14m. It's that we can no longer tell the difference.
posted by marco venutto 6:28 AM 
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